Like any industry, marketing has its own terminology. To be credible, you have to speak the lingo. But be careful; too much jargon sounds like a bunch of baloney. You can’t spin a spinner. So when this respected consumer research firm asked me to help them shape their message to marketers, I leaned on my years as a freelance advertising copywriter to make it clear, concise, and convincing.
Impact Consumer Research
Marketing to marketers.
